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Secondly, it highlights that it's how you play it that counts.City Press's more straight, sober take on the story didn't cause half the storm the Sowetan has.To me, the most bizarre thing about how the Sowetan played the story was that it amped up the sensationalism but also tried to moralise about the sex romp."We apologise for publishing material of this nature today.I don't have a whole lot of faith in the emergency Avusa team sent in sort out the paper (and sister title Sunday World) and I think the Sowetan has been all over the place since Avusa took over.Why it went up upmarket in the first place seemed like a weak manoeuvre.I think the paper would have a hard time defending it on an ethical basis, if organisations such as the Commission for Gender Equality and the Media Monitoring Africa take their objections further - or if there is a law suit or a complaint to the press ombudsman.
The biggest problem with the sex-cop video is that the public interest is debatable.
"Just before lunch time, the full story was uploaded.
By late yesterday the articles had received 1290 comments.
A couple of weeks back, heads rolled over the lackadaisical editing that saw Eric Miyeni's creepy rant against City Press editor Ferial Haffajee make it into print.
This week we've had the cop sex video story on Monday's front page that has quickly become such a talking point in South Africa.